How is Pi structured?
Pi is a consumer attitude profiling system that goes “beyond segmentation”.
Pi is a new way to reveal, analyze and compare human attitudes.
It starts with a spectrum of fundamental attitude types which all of us carry with us, regardless of nationality, ethnicity or demographic group.
Let’s call them ATTITUDE ZONES.
Pi has identified eight of them.
Let’s look at each Pi attitude zone in turn:
Point to a smiley below.