Welcome to Pi

What is Pi For?

What are people thinking?

Fun, fashion, belonging, success, ambition, curiosity, ethics, security… 

These and other thoughts and attitudes flit constantly through our minds.

Researchers have spent decades trying to classify people into groupings and segmentations, each identified by its “defining attitude”.

The trouble is, no-one is ‘defined’ by just one attitude.  All of us carry a complex of values and attitudes within us.  They all swirl around in combination.

It’s as if different parts of our minds  are pulling us in different directions… some of them contradictory…

Enter Pi.

Pi is a consumer attitude profiling system that goes “beyond segmentation”.

Pi is a new way to reveal, analyze  and compare human attitudes.