What is Pi for?
Pi is a new way of accessing, organizing and displaying quantitative data that pinpoints consumer values, attitudes and mind-sets.
Pi Reveals Complex Consumer Mindsets
As the London Financial Times has put it, “The real task today is creating demand based on consumer knowledge”.
Pi does this by revealing the complex attitudinal spectrum that drives consumer mind-sets and brand-user behavior:
- Values and beliefs
- Priorities in life
- Ambitions and desires
- Fears and aversions
- Mind-sets driving purchase and consumption patterns